Analysis of prospective market developments is among the most important inputs in formulating a successful strategic plan. West Technology Research Solutions studied the behavior of technology markets at the aggregate level, as opposed to the level of specific products or product groups. Studies included the effect of government policy on factors such as pricing, demand, and distribution.
We used a modified classical adoption curve methodology to forecast new technology adoption into markets. We took into account issues that affect adoption into a market, such as regulatory influences, OEM participation and development, consumer acceptance, and the economic as well as the cultural climate of the country or region that we covered. We did not exclusively use survey methods but instead used proprietary analysis in order to forecast the adoption of new technologies into new and existing markets. However, we interviewed companies to verify accuracy of our results.
Our data was consistently representative of the actual market. For example, through the economic downturns and dramatic OEM product development setbacks and delays, our Bluetooth market forecast changed only 8%. Several survey-based reports were forced to revise their numbers by as much as 50% over the same period due to the unreliability of OEM projections.
WTRS Provided Unique Value for our Customers
WTRS helped companies track the market potential of emerging wireless technologies.
Our proprietary methodologies, based on the product uptake and adoption models used extensively in the semiconductor manufacturing industry, allowed WTRS to develop and provide unique market research and consulting services to arm our customers with the critical information they needed to assess market opportunities, evaluate investments, monitor competition, form relationships, and make crucial business decisions in cutting-edge technologies.
WTRS’ proprietary macro-economic methodologies generated market forecasts of newly emerging technologies that were proven to be accurate and consistent.
These forecasts were not subject to transient or even anticipated fluctuations that are difficult to predict.
WTRS’ methodology provided reliable and consistent results in emerging markets where market data does not yet exist.